Foolproof: How to find and test great business opportunties, by Jenny Douché
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Have you ever launched a new product or service and it flopped? Foolproof is a practical book that will help bridge the sometimes huge gap between innovation and successful commercialisation. Foolproof contains thirteen true stories of failure and success from entrepreneurs and investors from organisations including as Xero, Phil & Teds and Movac, along with many fictional examples. The foreword is by Sir Ray Avery. There are few books available on market validation, and none are dedicated to the unique New Zealand market.